Product Launch Checklist

A free launch checklist for SaaS, apps, AI tools and more. Every step says why it matters and when you can skip it.

What Is Product Launch Checklist?

A free, browser-based product launch checklist for indie makers and small teams shipping software, covering everything from pre-launch prep through the first month after launch.

Target Audience of Product Launch Checklist

indie makerssolo founderssmall software teamsstartup foundersdevelopersproduct managersopen source maintainers

How To Use Product Launch Checklist?

Open the checklist, select your launch type (SaaS, mobile app, AI tool, browser extension, open source, or developer tool), and non-applicable items drop out automatically. Tick off items as you complete them; progress is saved in your browser. Use Share link, Print, Markdown export, or GitHub tasks to take it with you. Optionally query ChatGPT, Claude, Perplexity, or Google AI with the pre-built prompt to walk through the steps.

Core Features of Product Launch Checklist

43 launch tasks organised into 8 phases (before, product ready, website, assets, listed, launch day, first week, first month)
Launch type filter (SaaS, Mobile app, AI tool, Browser extension, Open source, Developer tool) that removes non-applicable items
Per-item 'Why it matters' and 'When you can skip' guidance
Browser-local progress tracking with no account or email required
Shareable link that transfers ticked state across devices
Export options: Print, Markdown, GitHub tasks
Integrated AI prompts for ChatGPT, Claude, Perplexity and Google AI
Dedicated companion checklists for website, app, and SaaS launches
Curated tool recommendations (PostHog, Sentry, Resend, PageSpeed Insights, etc.)

Use Cases of Product Launch Checklist

Launching a SaaS product from idea to first paying customers
Shipping a mobile app to the iOS or Android stores
Releasing an AI tool or agent with proper listing and assets
Publishing a browser extension to the Chrome/Firefox stores
Launching an open source project to gain early contributors
Releasing a developer tool or CLI/library
Preparing a website for public launch (HTTPS, SEO, share images)
Submitting to Product Hunt and launch directories
Planning the first 30 days of post-launch activity

FAQ from Product Launch Checklist

Pricing of Product Launch Checklist

Product Launch Checklist is Free to use